Co-Founder & CEO · Enterprise executive · Strategic advisor

I turn complex technology into growth, trust and executable decisions.

More than 20 years across enterprise SaaS, cloud, cybersecurity, data governance and innovation. I combine commercial vision, risk awareness and a founder mindset to help companies and startups move from strategy to results.

  • 20+years of experience
  • Big Techand a founder perspective
  • B2BSaaS, corporate and startups
Francesco Biliotti, Co-Founder and CEO
Francesco Biliotti Co-Founder & CEO

Experience built across

Salesforce Noovle / Google Cloud Ecosystem BizzyNow

Profile

I connect growth, risk and technology.

My value comes from a dual perspective: enterprise experience built in Big Tech and direct responsibility for creating markets, revenue and partnerships as a co-founder.

I translate complex topics into clear priorities, sound business cases and measurable action. I move comfortably between strategy and execution, enabling decisions that balance growth, data protection, commercial sustainability and adoption.

Professional positioning

  • Boards and Advisory Boards
  • CEO, CRO and Revenue Leadership
  • Go-to-Market Strategy
  • Strategic Partnerships
  • Cyber & Data Governance Advisory
  • Startup and Scaleup Mentoring
01

Enterprise credibility

I engage C-level leaders and business, IT, security, legal and compliance functions.

02

Founder mindset

I assess every choice in terms of market, resources, speed and real impact.

03

Systems perspective

I connect offer, pricing, channels, partnerships, risk and growth metrics.

04

Executive communication

I make strategy clear, shareable and ready for a decision.

Experience

More than twenty years from technology to business leadership.

A progressive journey through account management, cloud, enterprise sales, cybersecurity, revenue leadership and CEO responsibility.

2024 — present

Founder leadership

Co-Founder & CEO

BizzyNow / Bizzy Srl

Strategic and commercial leadership of BizzyNow, a professional networking platform for events, communities and organisations.

  • Definition of positioning, value proposition and B2B and B2B2C go-to-market priorities.
  • Design of pricing, monetisation models and commercial propositions for events, communities and corporate clients.
  • Development of partnerships with organisers, associations, sponsors and enterprise stakeholders.
  • Development of commercial narratives, investor materials and market-validation pathways.
  • Alignment of product vision, commercial development, economic sustainability and growth.
  • CEO leadership
  • Revenue strategy
  • GTM
  • Partnership
  • Fundraising narrative
2021 — 2026

Enterprise & Big Tech

Senior Platform & Security Account Executive

Salesforce

Positioning of Platform, Security, Data Protection, Privacy, Backup, Compliance and Trusted Services solutions for enterprise customers and complex organisations.

  • Support for customers in defining strategies for data protection, governance, security and resilience.
  • Engagement with C-level leaders and Business, IT, Security, Legal and Compliance functions.
  • Development of business cases around cyber risk, auditability, business continuity and data protection.
  • Management of complex opportunities with sales teams, solution engineers, partners and decision-makers.
  • Translation of technical and regulatory requirements into investment priorities the business can understand.
  • Enterprise SaaS
  • Complex deals
  • C-level engagement
  • Data governance
  • Cyber risk
2006 — 2021

Commercial evolution & customer growth

Account Management, Key Accounts & Customer Growth

Global Base → Noovle · Google Cloud ecosystem

2006–2013: Account Manager · 2013–2018: Senior Key Account Manager / Account Manager · 2019–2021: Renewal & Upsell Account Coordinator.

A continuous path in managing and growing business customers, from digital services to cloud transformation and the governance of renewals, retention and growth opportunities in the Google Cloud ecosystem.

  • Customer portfolio development and ongoing management of commercial relationships.
  • Development of account plans and proposals aligned with business and IT priorities.
  • Development of opportunities in cloud transformation, collaboration and the digital workplace.
  • Coordination with technical specialists and partners to support adoption and value creation.
  • Planning of renewals, forecasts, retention and upsell opportunities across active customers.
  • Account management
  • Key accounts
  • Cloud transformation
  • Renewal & Upsell
  • Forecast

Power skills

The capabilities that turn experience into impact.

Hard skills explain what I can do. Power skills determine how I bring different people towards a better decision and a shared outcome.

“Make what is complex simple, without making it superficial.”
01

Strategic thinking

I read connections, trade-offs and consequences before choosing a direction.

02

Executive communication

I turn technical and commercial complexity into clear messages for decision-making.

03

Influence & negotiation

I build consensus and sustainable agreements without losing sight of the objective or the relationship.

04

Systems thinking

I connect market, product, people, processes, risk and numbers in one picture.

05

Decision-making

I bring criteria, alternatives and priorities to situations with incomplete information.

06

Stakeholder orchestration

I align C-level leaders and business, sales, IT, security, legal and compliance teams.

07

Change leadership

I make change understandable, adoptable and linked to tangible benefits.

08

Learning agility

I learn quickly, challenge assumptions and adapt the path to emerging signals.

Capabilities

Cross-functional experience for complex decisions.

Top skills

Enterprise SaaS SalesConsultative selling, large accounts, complex deals
Revenue & Go-to-MarketICP, sales motion, pricing, pipeline governance
Strategic PartnershipsEcosystems, co-selling, communities and corporates
Cybersecurity & Data GovernancePrivacy, GDPR, NIS2, resilience and auditability
Startup & Scaleup GrowthPMF, monetisation, fundraising and traction
AI-enabled Business ModelsUse cases, MVP, validation and adoption

The bars represent relative emphasis and seniority in the profile, not certifications or standardised scores.

Soft skills

Listening

I understand explicit needs, tensions and genuine interests.

Empathy

I adapt language and approach without losing clarity.

Collaboration

I build bridges between functions with different goals and metrics.

Problem solving

I break problems down and bring viable options.

Adaptability

I adjust course quickly when signals change.

Ownership

I take responsibility for decisions, progress and outcomes.

Education and languages

Capabilities built in the field and through continuous learning.

Certification

Google Workspace Certified

Certified knowledge of the Google Workspace ecosystem and of collaboration, productivity and digital-workplace models.

Professional development

Multidisciplinary learning

A professional path focused on SaaS, cloud, cybersecurity, data protection, enterprise sales, digital innovation and AI-enabled business models.

Languages

Italian and international settings

  • ItalianNative
  • EnglishProfessional working proficiency
  • FrenchLimited working proficiency

Method

From complexity to a governable path.

  1. 01

    Diagnose

    Objectives, evidence, constraints and root causes.

  2. 02

    Decide

    Priorities, trade-offs and success metrics.

  3. 03

    Activate

    Actions, accountability and early market signals.

  4. 04

    Governance

    Cadence, measurement, learning and course correction.

Contact

Do you have a growth, positioning or transformation challenge?

Tell me where you want to go and what is getting in the way today. We will quickly understand whether and how I can help.

Direct contact

The email address is not published to limit spam and abuse.